BUSINESS IMPACT ARCHITECTS
Kateryna Chystiakova
Who We Are
KC Strategy & Consulting is a boutique consulting firm specializing in event-driven business strategy.
We partner with brands and organizations to improve their economic performance, strengthen internal operations, and amplify visibility — using events as a strategic tool for transformation.
From startup founders and corporate institutions to luxury brands and nonprofit leaders, we help clients shift from event planning to event leverage — with customized strategies rooted in ROI, executional precision, and brand alignment.
Experience Snapshot
Sectors We Serve
Where We Operate
Our Approach
Kateryna is a certified Events and Marketing leader with over 11 years of North American experience across agency, in-house, and freelance roles. Her expertise spans sales strategy, retail solutions, event execution, and strategic marketing, with a focus on leading cross-functional teams, enhancing brand engagement, and optimizing event ROI. Specializing in large-scale live, digital, and hybrid events, Kateryna has worked on high-profile events including the BANFF Media Festival, Volkswagen launches, Raising Capital conferences, and Fashion Week Toronto.
Corporate (B2B & B2C, Finance, SaaS, Real Estate):
Large-scale conferences, executive dinners, fundraisers, trade shows, networking events, award nights.
Media & Entertainment:
Industry markets, summits, film festivals, awards programs, red carpet events, art expos.
Lifestyle & Luxury (e.g. Hospitality, Automotive, Fashion):
Brand and product launches, openings, activations, branded pop-ups, media and influencer events, client appreciation experiences.
Available globally
Based in Toronto
Projects executed across North America and Europe
Our methodology combines data-driven strategy with operational precision to ensure every event aligns with key business objectives. From securing strategic partnerships to post-event performance analysis, we provide expert guidance on designing and executing experiences that deliver measurable outcomes and drive long-term value. Insights derived from socio-economic analysis and forecasting, analytics, and industry benchmarks inform our approach — ensuring maximum impact and a competitive edge.
SERVICES
Our services are designed to support your business at any stage of growth.
Whether you need end-to-end consulting or focused expertise, we build tailored solutions to meet your goals.
Event Strategy & Business Consulting
Align events with long-term business goals.
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Strategic event planning aligned with brand goals
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Senior leadership advising for internal teams
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Retainer-based advisory / Fractional Head of Events
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Ongoing strategic oversight and scaling
Sponsorships, Sales & Business Development
Turn events into high-revenue long-term legacy assets.
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Custom sales strategy development
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Sponsorship strategy and tiered offerings
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Sponsor lead generation and partner outreach
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Sponsor retention and upsell strategy
Budget Optimization & Profitability Planning
Design smart, cost-efficient events that drive ROI.
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Budget audit, forecasting and real-time revisions
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Monetization modeling (ticketing, merch, assets)
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Post-event profitability reports
Operations, Logistics & Risk Management
Execution you can trust — from start to standing ovation.
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Run-of-show planning
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Venue, vendor, and permit oversight
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Risk, safety and health compliance
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Contingency plan preparation and crisis readiness
Marketing, PR & Visibility Strategy
Build buzz, drive attendance, and maximize reach.
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DEI, CSR, social impact, and reputation strategies
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Go-to-market planning & community building
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Influencer, affiliate, and brand cross-promotion
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PR placement with media, luxury or brand partners *
Talent, Teams & Internal HR Support
Build the team behind the magic.
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Hiring for internal event/marketing roles
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SOPs, onboarding kits, staff coaching & training
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Departmental restructuring advice
Branding, Concept & Creative Direction
Design experiences that reflect your brand’s story.
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Event concept development & creative vision
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Brand alignment across guest touchpoints
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VIP/influencer experience & white-glove hospitality
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Speaker & artist sourcing + negotiation
Compliance & Legal Readiness
Protect your event, brand, and attendees.
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Vendor/partner contract review
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Permits, licenses, and insurance planning
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Regulatory research (venue, city, industry)
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Waivers, releases, and documentation templates
“I don’t just help you host an event — I help you turn it into your most powerful growth lever.”
Kateryna Chystiakova
WORK
Some of the projects featured below were executed through roles at Melissa Andre Events, Brunico Communications, Monarch Events, and affiliated agencies, with contributions across strategic marketing, planning, experiential logistics, and sales strategies for leading organizations in TV, entertainment, automotive, luxury, and cultural sectors.
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CASE STUDIES
Real Strategy. Tangible Results.
Explore how we’ve helped clients increase ROI, improve workflows, and unlock new business opportunities through experiential strategy.
ENDORSEMENTS
Some of the kind words we received from partners, employers, and colleagues
“Kateryna is a talented event professional with a creative vision and extensive experience. While at Melissa Andre Events, she flawlessly executed high-profile events, including celebrity parties, luxury product launches, etc. Her reliability and attention to detail are well-known among clients and vendors."
FAQ
Are you an event planner?
Not quite. We're a strategic consultancy specializing in events as a business tool. Our work focuses on long-term impact, not just day-of production.
Do you offer project-based or retainer-based consulting?
Both. We customize our scope based on client needs — ranging from one-time consulting to long-term advisory.
Can you help us revamp an existing in-house event team?
Absolutely. We specialize in assessing, restructuring, and optimizing internal event teams to ensure they align with your business goals. Whether you need guidance on process improvements, team coaching, or leadership development, we can help build a stronger, more efficient team.
Do you execute events or only advise?
We do both. While our core focus is on strategic consultancy, we also have the expertise to oversee event planning and execution when needed. From advising on design and logistics to managing full-scale production, we ensure every detail aligns with your business objectives.
What’s your minimum engagement scope?
Our engagement scope varies depending on the project and client needs. Whether you're looking for a one-time consultation or ongoing advisory, we tailor our approach to fit your requirements. Reach out to discuss how we can best support your goals.
How do you ensure events stay within budget?
Budget management is a core component of our consultancy offering. We work closely with you to audit and define a clear budget, identify cost-saving opportunities, and track expenditures at every stage of planning and execution, ensuring optimal financial efficiency.
Can you help us build sponsor decks or investor materials?
Definitely. We have extensive experience crafting impactful sponsor decks and investor materials that clearly communicate value propositions and drive engagement. Whether for fundraising, partnerships, or brand activations, we can help you create materials that resonate with your target audience.